Never skip the cover letter when answering an ad, unless you don’t want your resume to be read.
Your response to internet ads should have the cover letter included in the email body, rather than as an attachment.
address your cover letter to a human being, rather than Dear Sir (most
women hate having you impose a sex-change operation on them, and even
Dear Sir or Madam sounds bizarre), unless the ad is blind.
cover letter is a must when answering an internet ad. You need to
have a cover letter, and the cover letter needs to address the person
who is listed in the ad, unless it is a blind ad. If you start
off with Dear Sir or Madam, it’ll make it look like you are
answering every ad under the sun.
Put your cover letter in the body of the email, rather than
attach it to the email. It's significantly more likely to get
read that way. If someone is going through a lot of email
responses, it's twice as much work to click on an attached cover letter
and wait for it to open up than it is to read the same thing in the
email body. Plus, all recruiters have learned that attached cover
letters are likely to be Dear Sir or Madam form letters, so why bother
Unless it’s easy, I read the cover letter last,
so don’t make me click on an attached cover letter if you want me to
know that you grew up 10 miles from Madison, Wisconsin, where my
position is based – put that in the first line of the email body, or
I’ll never see it.
a search for the VP/Production Operations for a pharmaceutical
manufacturer, I received a resume (no cover letter) from a guy whose
background was in television production operations – he had no
manufacturing experience at all, which was clearly specified in the
Some people send their resume out without a
cover letter, and that gets them an instant hit - with the delete key.
I long ago stopped opening these. I've found that the lack of a
cover letter is a sign that the person is flinging out resumes to
anything, and he or she either feels that my job is a long, long reach
or one that is not that interesting. I've never opened up resume
from one of these otherwise empty emails that was from a candidate who
was qualified without being so overqualified that I knew I wouldn't be
able to attract the person.