Direct Mail Success Stories –
In the Dour Early Months of 2009
hunting via direct mail can be effective.
senior execs with backgrounds in industries absolutely
ravaged by today’s economy have both found jobs in the first few
sour, dour months of 2009, when more people are getting kicked out the
door than being invited in for interviews, by using direct mail.
I’m not a career counselor, but I do counsel friends for free – it’s
kind of a hobby, as is Job
Magician (my retained searches pay the bills).
At any given time, I’ll be advising two or three friends.
Here’s how a couple of friends I've been counseling recently found new jobs:
Services Exec’s Success with Direct Mail.
For the past year, I’ve been advising one executive, an accomplished,
$500K+ professional in the betroubled financial services
industry. He’s well-connected, and has been able to get
networking meetings. He’s also on the radar screens of many
retained search firms, and has been a candidate for half a dozen
retained searches in the past year, each time coming in a frustrating second or third.
out from this scintillating story: although
a good portion of the most desirable, peach jobs are filled by retained
search firms (as well some of the stinker jobs that no one wants), being a candidate for a retained search has an inherent
disadvantage: the search firm will be presenting you along
two to five other candidates. Generally all of them will have
experience in the client’s industry and be well-qualified.
One major advantage of direct mail is that if your resume lands on the hiring
manager’s desk before a retained firm is engaged to fill
the position, they may decide to interview you
before retaining a search firm. You will have no competition.]
to the scintillating story:
I nagged this guy over a year’s time to direct mail his resume to companies in his industry. He
resisted, primarily because he insisted it cheapened him in the
marketplace, and instead concentrated on getting
introductions. He sputtered on, I continued to nag, and finally, quite discouraged and
terrified by a continually-eroding economy, he broke down in January and decided to
do a direct mailing. He determined that there were about 400 companies
country that could afford him, and within a couple of weeks,
mailed out 400 resumes.
He got three
responses ...and one ideal
One of his three responses came from a company located in an idyllic
setting – and, although he was
happy where he was living, he found their location to be even more
desirable. Several hours into his interview, the CEO of this
the 11th-largest in his industry, simply asked, "When can you
Instantly email your resume to all major
Retained Search Firms
Search 10,000 six-figure jobs
All for only $94 a year
Exec in a Declining Industry.
Another friend, unemployed for nine months, had success that stunned
me. He had an MBA from a top-five school along with domestic and
international manufacturing experience in a declining industry, known for its smelly,
dingy factories. He had tried in vain to get out of the
and had worked extremely hard to get into nouveau technology industries
such as renewable energy providers. Because of family issues,
was resisting relocation.
By coincidence, a year ago, I had met the CEO of a company
occupying a unique, recession-proof niche in his
industry. Although the company was only medium-sized, it had a tremendous
reputation among those who were aware of its existence. It
was one of the few companies in his industry that had a solid growth
well as nice-smelling manufacturing plants). Having had only a
brief meeting with their CEO, I didn’t feel like I was the right person
to introduce him, so I suggested that if he couldn’t find someone well-connected to
introduce him, that he simply mail the CEO a
wasn’t enthralled with the company’s location, which was across the state, well out of commuting range, but he did send a letter
to the CEO, almost on a lark. To the surprise of both of us,
CEO called him in for a I-have-nothing-going-on-but-I’d-like-to-meet-you-no-agenda-meeting.
Soon after the meeting, the CEO called back to tell him they were
working on the acquisition of a new company, which by the
great will of our divine
creator happened to be headquartered 30 minutes from his
After waiting out the 3-month acquisition process, he was hired to be
president of this new acquisition in January.
The amazing part of his story is
that he defied one of Job
Magician’s great dictums:
rather than send out millions of letters, he sent out only a handful,
but one of them happened to land on the right desk at just the right
time (click here to read Job
Magician’s Dictums for Direct Mail Success).