The master networkers have a
way of keeping their name continually in front of their contacts in a
way that demonstrates their genius – their innate ability to know what
is going in in their industry and this world.
You want to do this, too,
starting right after you’ve made contact with someone.
So what do you do after you’ve had a 45-minute
networking meeting with someone?
Most of the time, she hasn’t immediately told you where the perfect job
is for you. And six months from now, she may have forgotten
who you are.
You need to stay in touch after your meeting, of course, because
eventually one of the people you meet will hear of the perfect job for
you. But how?
by email! The first thing you need to do after a
networking meeting is send a thank you note, and not by
email. Job hunters stare at empty email boxes all day long,
but busy managers get 250 emails a day, not counting the porno ads and
other spam. An email note is easily deleted, and usually will
be, or never read at all. I can’t tell you the number of
people who are past networking contacts who send me regular email
updates that I skip over, along with the this is so funny
emails that friends forward to me that I never have time to open.
send a snail mail thank you note and include something of interest to
the person along with it. A good thing is an
article from a magazine or trade journal that is interesting enough for
her to read, or better, one good enough for her to pass along to
someone else after she’s read it. Best to aim for something
from a publication that your contact normally doesn’t read, or she may
have seen it already.
an alternative, send your contact something about a hobby that she
mentions. If she explores caves or scuba dives,
send an article along
about this activity, or about a Gaugin expedition coming to town, if
tells you she’s a fan.
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the same thing to stay in touch. Continue
sending articles or other bits of information that are of interest,
with a handwritten or customized, typed note on expensive stationery
(handwritten will really make it seem like it is personal, even if you
are sending the same article to 100 people).
is far better than sending updated copies of your résumé, which some
job hunters insist on doing (some send their resume over
and over again, mentioning that they’ve made some subtle changes or
whatever). That just reminds your contacts that you’re still
out of work or still looking for a job, and doesn’t project the image
you’re trying to project.
are you trying to project? You want to remind
him that you are someone who is really with it, and very
knowledgeable about what is going on in her industry. At the
same time, these regular mailings keep your name in front of the
person, just as any good marketing program would do.
You can call back on occasion for a how the hell are you call,
but once again, bring some business intelligence with the call, and
don’t make them too often – perhaps every six months.